What You Need to Know About Email Marketing Services in UK

Email marketing might seem like an old hat compared to another raft of shiny, new social media marketing tools.

But the personal touch of gliding into someone’s inbox makes email marketing an enduring and useful tool in the arsenal of any enterprise.

Email marketing also plays an integral and significant part of your wider marketing campaigns.

By having the right tools to carry out the jobs to create tailored communication for your customers or prospects is essential for any kind of business.

Some of the email marketing software could simply allow you to send out the campaigns to pre-determined or imported lists.

While others integrating a full customer –relationship management (CRM) platforms, this will allow you to track back the entire relationship and sales funnel.

Which of these you can decide to use depends on your business needs and budget.

It is a relatively inexpensive tool that could bring a weighty return.

Based on 2018 survey, the report found that the email receives a 30 to 1 return on investment averagely.

It is no doubt that a plethora of the organisation’s surveys rated email marketing as “important” or “necessary” tool to their organisation.

With the sophisticated spam filters on the most mailboxes these days, the days of popping up in someone’s inbox uninvited seem to be over.

Therefore, it is crucial to up to your game when it comes to the email.

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The biggest lies in email marketing platforms in the UK

You will often hear about people saying thoughtlessly about email marketing which:

1.    The day of email marketing is over

2.    Your email marketing software does not matter

First and foremost, email marketing is not dead, yet.

No matter what is the people said about email marketing, email marketing still is thriving and it is integral in making money online.

Secondly, your email marketing software – the platform you use to email from, it really does matter!

The term “just simply pick one and run with” does not work anymore.

This is why you need to find and know what works the best for you, according to the business needs.

One that does the things that you really need, the one that could give you a great comfort and control over your email marketing list.

This is because without having all of that, you are just setting yourself up to fail.

You will just be wasting your precious time and effort emailing people in a way that you should not have.

Why it is necessary to have appropriate email marketing software UK?

As mentioned before, there will be a lot of untrue grapevine on the internet that said email marketing is dead.

In fact, email marketing is as alive and well as ever. In addition, it is still an essential tool and software for you to earn money online.

Benefits of email marketing software UK

1. Have unlimited access

This is definitely one of the best benefits you could get from email marketing software – better engagement.

You could get in touch with your customers at any time of the day, from anywhere in the world, in just a few clicks.

2. Building relationships

Whether you are a solo blogger or a big-time business, you can humanise yourself by sending personalised, valuable emails to your audience.

3. More traffic

Having an email list means more people know about and come to your site.

This is because when you email them to let them know; they will come flocking in big numbers.

What to consider in choosing the best email marketing software in UK?

As with choosing any new marketing software, there are plenty of things to consider before taking the plunge.

Whether or not you choose to use email marketing as a major part of your business strategy is based on your objectives.

Are you trying to gain sign-ups for an event? Are you seeking to gain traction with a new product? Or you are just looking to improve your audience?

Then, email marketing should be a great solution that you have been looking for your business.

Apparently, email marketing offers businesses numerous advantages, the most noticeable benefits are providing better customer engagement and user data.

Email marketing also enables businesses to provide personalised content, give a real-time message response and segment user and customer database information.

This enables you to hit them with the right offer of email at the right time.

This is particularly important in retail as email campaigns can be linked with automated responses following a sign-up or purchase.

When it comes to business, you should think about what to email out.

Some of the business might opt for newsletter, invitation emails and surveys.

Some marketer who doing business-to-business, prefer platforms with advanced transactional email capabilities.

A good email marketing platform should provide automation, social media integration, content management and detailed analytics.

To understand more how email marketing software helps small business.

The best email marketing providers UK

1. MailChimp

MailChimp, while aimed at small-medium business, is one of the very popular mailing service providers in the United Kingdom.

It offers a “free-forever” package that allows its users to send email up to 2000 subscribers and up to 12000 emails per month, as well as packages for the larger organization.

MailChimp users will able to receive the data insight reports, customisable built “sign-up” forms.

It also has a large number for template gallery with a drag and drops email editor attached.

Key Features:

• Drag and drop designer
• E-commerce integrations
• Marketing automation
• Full reporting
• Social media integration

2. Active Campaign

While offering a platform especially for small business, Active Campaign also provides enterprise-level email marketing software.

This platform offers a customer campaign designer, automation design consultation with a dedicated account rep.

Active Campaign definitely is user-friendly that is really easy to use, an auto-responder, scheduled email campaigns, automated workflows and one-time emails.

Key Features:

• Unlimited apps and integrations
• Unlimited email testing
• Unlimited users with custom permissions
• Social data for individual contacts

3. Drip

Drip is an email marketing platform optimised for bloggers, e-commerce sites and marketers.

Drip has a range of tools that are available including integration add-ons with WooCommerce and WordPress.

Thus, you can easily embed “sign-up” boxes on different web pages.

It also offers sophisticated marketing automation tools namely email segmentation that lets you refine your audience.

You could get started with Drip for free, on a package that includes up to 100 subscribers.

Key Features:

• Easy marketing tool integration
• Visual email builder
• E-commerce data tracking
• Apply custom tags, fields, and event

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