How to Build an Effective Email Marketing Strategy

Building an effective email marketing strategy means adding three important pillars to your email marketing tool belt.

And as you implement your email strategy, keep these top of mind, as they are the context and lens through which you should view all the information you learn about email.

The three pillars you need to build an effective email marketing strategy are the significance of segmentation, the power of personalization, and the impact of data-driven analysis.

Let’s take a closer look at each of these. Email remains at the heart of successful marketing, sales, and customer efforts, but competing for attention in the inbox has never been more challenging.

Segmentation is seemingly simple but important. Segmentation is what helps you send the right person the right message at the right time.

Creating an inbound email experience and conversation means focusing just as much on the context of your message as the content you deliver.

The DMA, a Data & Marketing Association, found that 77% of email marketing ROI came from segmented, targeted, and triggered campaigns, bringing context and content together.

This helps you to write the greatest emails in the email in the world and make sure they connect with your audience and don’t waste their time yours.

Segmentation, at its core, brings together two key inbound concepts: buyer personas and the buyer’s journey.

Sending the right email at the right time to the right person means knowing who that person is and where they are in their buying journey.

Buyer personas are the semi-fictional representation of your ideal customer based on real data and some select educated speculation about customer demographics, behaviour patterns, motivations, and goals.

And the buyer’ journey is the active research process someone goes through leading up to a purchase.

The buyer’s journey is made up by three stages: the awareness stage, the consideration stage, and the decision stage. Each stage represents and experiences your potential customers go through.

By using the information, you have on your contacts in these categories; you will be able to create segments of people who want similar content.

Segmentation is the act of thinking in groups and creating these segments to send the most contextual messages.

Segmentation shows context is just as valuable as content in your email marketing strategy.

A second way you can add context to your emails is with personalization. Here is what Alex William, the director of Trendline Interactive states on personalization.

“New machine learning and data science-based features and platforms will give email marketers the ability to harness their content and data to prophesize relevant information to mass audiences in a personal way”. – Alex William

You have the information needed to have a highly personalized conversation with your contact.

To effectively build trust with the people on the other side of your emails, you have to create a personalized conversation that engages them with content they are interested in.

Personalization is so much more than adding the first name of the recipient to your email. It is about creating a contextualized and individual experience.

While there are many channels that will allow you to do this – and more are created each day – email is the channel that continues to offer so much room for creativity and experimentation in developing that highly personalized experience.

And if you are connecting your emails with a contact database, you can continue to learn about your contacts and personalize even more. This type of email is called behavioural email.

What is Behavioural Email?

Behavioural email is defined as the practice of sending automated, targeted emails to your contacts based on the historical interactions they have had with your company across channels.

And when you send behavioural emails, you are creating a highly personal experience for your contacts.

This brings us to our last pillar: the impact of data-driven analysis. The analysis is one of the most important pillars you have as an inbound professional.

In a world that is always changing, where your customers consistently change the way they live and work, analysis helps you evolve with them and not be left behind.

Your customers continue to want a frictionless experience.

By analysing your emails consistently and having email as one of the core parts of your inbound strategy, you will give your customer s what they need to continue the conversation with you.

With all the information you have at your fingertips, with the behaviours of your contacts are from previous interactions with them, you are leaving money on the table if you are not consistently analysing the data.

To implement data-driven analysis into your email marketing, you will want to keep in mind this framework.

Firstly, track the metric that matter – this will be different for you and your business than other people business.

Secondly, understand what those metrics indicate the success of your emails – what is moving and improving versus what is slowing down.

Thirdly, apply what you have learned to optimize and improve each email you send.

These are the three pillars to drive your emails marketing strategy: the significance of segmentation, the power of personalization, and the impact of data-driven analysis.

Remember to keep these in mind as you develop your email marketing strategy.

What Are The Email Marketing Software Mostly Used in Singapore?

1. Constant Contact

Consistent Contact is one of the biggest and quickest developing email promoting administration on the planet. It is additionally the most simple to utilize and learner inviting email showcasing administration.

You can without much of a stretch deal with your email records, contacts, email formats, and then some.

Each record gives you access to simple following and detailing, working in web-based life sharing instruments, a picture library and 1GB of capacity for your very own documents.

Consistent Contact offers unmatched help with the live visit, email, network bolster, and an immense library of assets.

They offer internet preparing and additionally live classes in your neighbourhood. This enables a private company to rapidly take in the essentials of email showcasing and begin utilizing it like an expert.

2. Drip

Drip is an incredible email advertising stage for eCommerce, bloggers, and advertisers. They offer an extensive variety of instruments with their shrewd email promoting stage.

It is additionally a standout amongst the most amateur well dispose of email showcasing administration. They have incorporation add-ons accessible for all prominent web designers including WooCommerce and WordPress. This enables you to effectively add join structures to your site and catch more leads.

What separates Drip from the opposition is their savvy showcasing robotization devices, more brilliant email dividing, list gatherings, and huge amounts of cool highlights that enable you to contact explicit groups of onlookers in your email list.

3. ConvertKit

ConvertKit is a strong email showcasing stage for expert bloggers, creators, and advertisers. It is to a great degree simple to utilize and extraordinarily incredible.

ConvertKit enables you to effortlessly offer substance updates and motivations with email information exchange shapes. It additionally accompanies simple to oversee automated assistants enabling you to send dribble messages.

With ConvertKit, you can without much of a stretch portion contacts into the individuals who are intrigued and the individuals who have just acquired. This is extraordinary for promoting robotization.

ConvertKit offers email-based help and has a broad information base with incredible learning material.

4. AWeber

AWeber is a standout amongst the most mainstream email showcasing specialist organizations on the planet. They offer an extensive variety of devices for little and medium measured organizations to deal with their email advertising.

Beginning with AWeber is simple. It interfaces seemlessly to most stages including WordPress. For point by point directions, see our definitive guide on the best way to associate AWeber to WordPress.

You gain admittance to prepared to utilize email formats, list the executives, autoresponders, and email following definite experiences.

Bolster choices incorporate live visit, telephone bolster, email bolster, live online classes, and an immense library of how-tos and instructional exercises.

How Effective Email Marketing Database Singapore Look Like?

Let’s take a second and think about this question. Do you have goals around your email strategy? What do you use to send out email? How do you measure your success?

Go ahead and find a pen and paper or open a note on your computer and jot down what you think the important aspects of your email strategy are.

Now that might have been difficult, or you may have a whole list describing what your email marketing strategy looks like.

Your email marketing strategy may look a little different than mine or another company’s.

But when it comes to implementing, there are three things that every successful email marketing strategy should have in common: software to implement and track your emails, an understanding of your full-funnel conversations, and clearly defined goals.

These aspects are what will help you implement a sustainable strategy that yields growth and success for you and your business.

It might seem obvious that having software is a part of your email marketing strategy, but understanding what you want that software to do for you and how it can help you to be successful is a very important piece of your overall strategy.

You will need as ESP, which is an Email Service Provider. You can use to send one-to-one to many emails.

There are a ton of companies out there using the best email marketing software to do this. And you will have your pick of the combination of features you need.

Here are some of the recommendations of what your ESP should be able to do for you.

The most important thing your software should do is being connected to a contact database.

This does not just mean a place where your contacts are housed but also one that tracks both the qualities and behaviours of your contacts.

If these two are connected, you will have all the information at your fingertips for personalization and segmentation, which are two pillars in the foundation of your email marketing strategy.

In addition, your software should be able to analyse your email sends, giving you deep information into what went well and what can be optimized.

The software you use should be able to track deliverability and send the right email at the right time to the right person.

Your software should make your day-to-day easier and help you do everything from email to the other parts of your inbound strategy all in one place.

Great software will be able to drive and sustain your email marketing strategy and help you collect the right information to continually optimize your strategy.

Understanding your full-funnel conversation strategy is another important element in developing a successful email marketing strategy.

Your contacts are not interacting with your emails in a bubble. They are also reading your blogs, engaging with you on social media, and even connecting with you via a chat box.

Understanding all the ways you are having conversations with your contacts will guide your email strategy.

While all of us could agree that email is great, it can’t do everything. You have to understand where email works and where other channels might work better.

This is because there isn’t anything more frustrating than having a great conversation but on the wrong channel.

As inbound professional, you want to be conversational with all types of interactions you have with your prospects and customers.

How to Improve The Effectiveness of Email Marketing Service in Singapore?

Form emails you send to messaging over live chat.

Delivering the right information at the right time on the right channel is where you are providing the most human and helpful experience.

In turn, it is creating the most value for your prospects. This brings us to goals.

Without goals behind your emails, you will not know if your email marketing strategy and then for each individual email you send will help you understand how successful your emails are.

If you do not know the goal of your email send, then the person on the other end will not understand why they are getting the email either, which could lead to unsubscribes.

Setting goals in all parts of your inbound strategy are important – define WHY you are doing something.

“People don’t buy what you do but why you do it.”

Setting the goals will help your contacts understand why you are sending the email and why you do what you do.

Your email marketing success relies on being human and helpful every time you hit send.

While your email marketing strategy might look a little different than mine, applying these three things will help you implement your email marketing strategy.

Those are software to implement and track your emails, an understanding of your full-funnel conversations, and clearly defined goals.

Email continues to grow and evolve in our changing world. It might not be the new and shiny thing.

But it’s what works for having highly personalized and contextual conversations with your contacts.

Reaching the inbox isn’t your goal – engaging people is

Creating these conversations and engaging with your contacts is how you will create a successful email marketing strategy.

This absolutely will help your contacts grow and in turn help you grow your business.

Icon Marketing Strategy can always provide the most useful and relevant tips of marketing!

Icon Marketing Strategy can always provide the most useful and relevant tips of marketing!

Why Email Marketing Services Singapore Has Become Business Needs?

In today’s world, there are endless ways to communicate, but email marketing is still an important inbound tool for having conversations with your contacts.

Email marketing is rooted in every part of an inbound strategy, and a great strategy will help you keep your marketing on target and show your company a return on investment.

When was your last time you sent an email? It could have been a few minutes ago or even right now. Now ask yourself what type of email did you send?

The email could have been a quick note to your co-worker, maybe a longer one to your boss, a personal email, or even sending out a marketing email to a segmented list of contacts.

The first email was sent by Ray Tomlinson in the 1970’s. Since then, everyone has been sending so many different types of email.

All of these types of email are important to not only your professional life but to your personal life as well.

They are important because you are engaging in conversation, and email is one of the main ways we have conversations and communicate in all the different sectors of our lives.

And by 2020 email use worldwide will top 3 billion users.

While you’re personal emails are important that we are going to focus on building effective your email marketing strategy.

This will help your audience, continue to nurture a relationship with them, and have conversations that help you and your customers to grow.

But doing email marketing is not as easy as it may seem. It is not as simple as quickly drafting a message and hitting the “send” button.

You have to build a healthy email list, make sure you are complying with email regulations, and segment your contacts so you are delivering the right messages to the right people, at the right time and so much more.

How to Build an Effective Email Marketing Strategy for Growth

Email marketing is now more than ever rooted in every part of our inbound strategy.

Focusing more and more on data and segmentation your email marketing is fuelling your inbound strategy with syncing closely to your CRM and contact database as well as the information on your website.

You are collecting more data and to send great emails you are segmenting them to create a highly personalized experience for your contacts.

This is why having an inbound email marketing strategy will help you to keep your email on target and show your company a return on investment.

Whether you are a company of one or 5000, your email marketing strategy needs to be clearly defined to help you reach your goals.

So, how do email and inbound come together to fuel your inbound strategy and generate ROI for your business?

Your email marketing strategy is one part of your overall inbound strategy.

You will develop this strategy to market your products and services and nurture relationships in a human and helpful way through the use if the email channel.

For a lot of people, email marketing is an interesting part of inbound marketing. To some, it still is one of the prime examples of outbound marketing.

The word spam is enough to scare us away from hitting send. And to those who rely on the purchased list and emailing people who have never opted in the hearing from them, it should be scary.

By using “outbound” tactics of sending email, marketers are not having conversations with the people on the receiving end of their email.

This is why it’s so important to remember that there is a human on the other end if your emails send who will be reading that message.

List of Email Marketing Company Singapore

iMailCampaign

iFoundries has been an advanced office that engages developing organizations with expertly-created computerized methodologies since 2005, with its central command in Singapore.

Besides that, there are few services that they provided for email marketing such as fully customizable templates, email automation and optimize and iterate. If you want to know more details please click here to visit their website.

XIRLYNX

Xirlynx is Singapore’s premier Email Marketing Company. Since 2001, we have successfully executed and managed thousands of email marketing campaigns for Fortune 500 companies, MNCs and small enterprises worldwide email advertising arrangements enable organizations to interface with their clients, customers, and individuals, furnishing them with a simple and reasonable approach to construct fruitful, enduring associations with their clients. With access to the most recent experiences on email advertising patterns and email promoting best practices, today, in excess of 1,000 clients overall trust Xirlynx to enable them to interface with their gathering of people.

Xirlynx gives you the email advertising methodologies that can enable you to connect with your gathering of people, advance your items or benefits and develop your business. Moreover, they have professional designers to monitor and enhance your EDM production, campaign managers to manage all your email blasts and reports.

iFoundrise

iFoundrise established in January 2005, iFoundries has its headquarters in Singapore with regional teams in Malaysia and Vietnam.

Nevertheless, iFoundries can get a lot of positive review from different websites. As it can helps a lot of company to improve their reputation and their sales,

Learn Why Email Marketing is an Important Part of Inbound

Creating an inbound email marketing strategy means you are creating a human, helpful and customer-driven conversation and experience, and this is what will lead to impactful results for your business.

So where do email and the inbound methodologies intersect?

Firstly, let’s review the inbound methodology. Let’s talk about what it is now, how it can help your business grow, and how email fits into the process.

The inbound methodology is made up of the four stages of inbound. These stages are attracting, convert, close and delight.

The first stage is “attract”, where you will attract strangers and turn them into visitors. This can mean many things for you – using blogging and social media and optimizing your website.

These are all mediums for publishing and distributing content that people can choose to consume on their own terms, not channels for forcing people to engage with your message.

As technology continues to evolve and develop, there will be more and more mediums for you to use to attract strangers and convert them into visitors.

And once you have attracted your new visitors, the next step is to convert them into leads by gathering their contact information.

Again, it is their choice as to whether they are willing to share their contact information in exchange for access to your content.

And after you have attracted the right visitors and converted them into leads, it is time to turn those leads into customers.

And this is where we see email primarily live, in the close stage of the inbound methodology.

This is where you will use email to nurture your leads by sending them the right message, at the right time, every single time.

The email will then continue to support your inbound efforts after someone is already your customer.

You will use email to engage with and delight your customers and turn them into happy promoters of the products and service they love.

In our world today, trust is more important than ever. Word of mouth is how people develop trust with a brand.

Your customers are the ones who will help you continue the buying process for others by sharing their experiences with their friends, family, and colleagues.

And once this occurs then the whole inbound methodology will begin again.

While our world today continues to evolve and new products and service appear daily, there are many ways to have conversations with your visitors, leads and customers.

Email marketing continues to be one of the practices that consistently fuels and deliver ROI for your business.

And when it is used properly, in collaboration with all of the other conventional tools, you can build trust.

By creating a great email marketing strategy, you are creating a sustainable, helpful and human experience to develop relationships with the customers and help them grow.

Thus, this is why by having complete understanding fundamentals of email marketing enable your business to grow tremendously and to compete with other giant business in the industry.

Email Marketing in Australia – What is it?

Email marketing is a term you may have heard recently, but exactly what is email marketing?

At its most basic level, email marketing is the use of email to promote your business.

It is commonly used to nurture the relationship with the potential customers, keep the current customers informed and updated on your brand, offer the coupons to encourage customer loyalty, just to name a few.

In shorts, email marketing has become an essential tool for business ever since the introduction of the internet to the world.

Nevertheless, some campaigns that make it through to your inboxes are absolute rubbish if you do not take any notice on it.

This is why every company should fully utilise the benefit of email marketing and learn on how they should go about doing so.

Why Email Marketing is Important for Business?

Email marketing is a direct form of marketing, that similarly to marketing through snail mail.

Email marketing can be used to build trust with the customers over the time and convert them into repeat customers.

As mentioned before, having email marketing in your business is an effective way to keep your customers informed about the promotions or new sales that you are running.

For your information, 28% of Australia online shoppers report subscribing to store or product emails in order to stay informed on the brand they care about.

This showed that people want to stay informed about your brand.

Thus, email marketing is the best platform to stay engaged with the audience.

Why Your Business Need Email Marketing Software in Australia?

There are tons of software and automation tools out there that make email marketing a breeze.

For instance, popular software in Australia, Constant Contact and MailChimp can be used to send out emails and monitor how your subscribers interact with your emails.

You could use these email marketing software to track analytic like bounce rates, click-through rates, open rates and conversions.

How to Select the Best Email Marketing Software Australia for Business?

Email marketing, as the name suggests, is the marketing strategy that uses the medium of email to reach out to customers.

In case you wish to do the marketing yourself, you definitely need reliable marketing software that could perform the task instantly and help to fetch your business.

1. Evaluate the Need

There is hundreds of email marketing software that is available and each of them has its own specialization.

Some of the software has the ability and function to get the email address, manage emails and also analyse the responses after a stipulated time period.

It is also up to you to decide whether you need the software that could perform multi-task or a single one.

Thus, you need to cautiously research the features each of the software, and narrow it down.

2. Features

Indeed, the email marketing software is created to give end-to-end marketing solutions to its user.

From the import of contact lists to sending the email, all the tasks should be performed by the software.

The software should be able to detect repeated addresses.

In addition, there is much software that could allow you to tag the address depending on the geographic area.

So, that you could send the emails based on the specific demographic that setting in the software.

Thus, it is advisable for you to carefully evaluate your feature related- needs before zeroing-in on any software.

3. Cost

Although all the other factors matter, it eventually boils down to the cost.

When you just started up your business, the fund allocation for the marketing campaign will be limited.

As a result, it is necessary to reconsider the cost-effectiveness of the software before purchasing it.

4. Ease of Use

When it comes to software, you need to choose that will be used by many employees of your organization.

Let’s say the software used required the expert needs, it is the likelihood of being used will reduce as well.

Hence, the ease of using the software plays a crucial role in choosing the software.it has to be user-friendly.

It should have a simpler user interface while providing an easy troubleshooting or help option.

5. Integrating with social media

Obviously, social media is the latest hangout place, and often potential customers are discovered through this platform.

So, it would be wise to tap this sector for marketing purposes.

There is a plethora of software available in the market which can integrate the emails with social media like Facebook, Google+, and Twitter.

This integration will enable you to fetch and outreach more customers due to the large user base of social media website.

What Do You Need To Know About Email Marketing Law Australia?

Australian Spam Act 2003

According to the Australian Spam Act 2003, it is illegal to send unsolicited emails in Australia.

Everyone knows that spam us a nuisance because it is pointless.

This is why many countries including Australia had implemented the legislation in the last decade to crack down on unsolicited marketing emails.

Well, the good news is that there are numbers of unsolicited messages have dropped considerably.

But, the bad news is that your marketing might be breaking the law without even realising it.

If you are using a service like MailChimp, and receiver a lot of subscribers and spam notices, they have the permission to shut down your account.

How Email Marketing Companies in Australia Comply With The Law?

To help you stay on top of the law, which you might have forgotten about, these are the 3 main requirements that you must adhere to:

1. The recipient of your message must give consent to receive emails from you.
2. You must provide identification of your business contact details.
3. You must provide a working unsubscribe link.

1. Get Permission Before You Send

Spam, by definition, is the unsolicited message.

Thus, your first step is to overcome the word “unsolicited”.

In a simple term, you ought to get the consent from your recipients.

Under the Spam Act, there are certain organisations are allowed to send messages without the consent from the recipient.

So, unless you are from the government body, a political party or registered charity, you have to let your prospect to agree to receive the advertising from you.

2. Make Yourself Known

Next, your marketing emails should clearly state or show who you are, and how your recipient can contact you.

The recipient has the power to lodge complaints if they can’t work out who has sent them the message.

When identifying yourself in your marketing emails, consider whether the recipient sees these details:

• In the email’s “From” field.
• In the subject line.
• In the body of the email.

Any of one of these options is considered sufficient, but a good marketing practice suggests that if you are transacting legitimately, you should not be hiding your identity in the first place.

3. Provide a Way Out

When it comes to business, no one ever wants to lose the prospects.

However, in the world of email, it is mandatory that every email you send should include details of how to opt-out.

It does not matter whether the unsubscribe process is done manually or automatically, as long as it exists and clearly defined in every commercial email.

The options are included:

• One-click unsubscribe link.
• A link to form allowing users to change their email preferences.
• A manual instruction such as “reply to this email with unsubscribe” in the subject line.

Whichever method you use, the Australian Spam Act will give you 5 days to action the request.

Want to know more email marketing act at others country? Visit here to read more.

To know more information about marketing tips please always visit us, Icon Marketing Strategy

That goes without saying that email is one of the most effective marketing channels that available today.

What the best things about email marketing are it is incredibly quick and easy to get started.

The today’s email marketing tools even make it simpler and much enjoyable for the marketer of all level to create a campaign, upload a list and sending it out.

Before you started to jump into and sending campaigns, it is a worth of getting a basic understanding of the law about email marketing.

This is just a precaution step that you need to be taken to ensure your campaigns aren’t breaking any of the laws and regulations.

In this guide, you will understand the email marketing law and outline the things that you need to do to ensure your email marketing initiatives remain on the right side.

What Are the Laws Around Canada Email Marketing?

There are a number of different laws that guide the usage of email marketing for commercial purposes.

In Canada, it is called CASL laws which stand for Canadian Anti-Spam Law (CASL).

All of these laws are intended to dictate a number of conditions that email marketer need to follow to avoid any significant fines if violated.

It may have sounded a little bit scary. You don’t have to worry if you already complying with the rules.

But as long as you are a legitimate business that using proper email marketing tools to send legitimate email campaigns, then everything will be fine.

This is because the law is largely targeted at the spammers.

It is designed to prevent them from illegally acquiring other people’s email addresses and spamming them with unsolicited emails.

That’s being said, there might be a few little nuances in the laws that even marketers with the best intentions can accidentally violate.

So, it is worthy understand and reading on how you can be compliant to the Canada Email Marketing laws.

Canadian Email Marketing Software – MailChimp

MailChimp, one of the popular software used in Canada, which is a marketing automation platform and email marketing service.

MailChimp will help you to manage your email database and marketing in a single platform.

Wants to know more info about email marketing software? You can always visit our website to know more.

MailChimp Term of Use

In many cases, the term of use of Mailchimp seems to be stricter than what outlined in CASL.

This is particularly true regarding the third-parties and implied consent.

As a rule of thumb, you need to have a written permission from every subscriber.

You are not only required to stick with the Mailchimp policies, but you also need to improve your campaign deliverability and subscriber engagement.

Here are some of the Mailchimp’s terms that differ from CASL.

• Customers are required to make a purchase within the last 12 months. Inquires without a purchase does not count as permission.
• Family members and friends still need to provide the written permission.
• Any non-profit organizations, political groups or courts still need to secure written permission from the recipient.
• Referrals and published email addresses are considered as a third-party. Therefore, it is not allowed.
• Oral agreement to receive messages does not qualify as permission.

Additional Requirements:

In addition to understanding what qualifies as CASL – regulated message, and what type of consent is needed, there are a few other details to keep in mind.

• You must retain a record of consent confirmation. Checkboxes cannot be pre-filled to suggest consent when requesting consent.
• Each subscriber must check the box themselves for consent to be valid.
• All messages sent must include being included in your name, the person on whose behalf you are sending (if any), your physical mailing address and your telephone number, email address or website URL.
• All messages sent after consent must also include an unsubscribe mechanism, and unsubscribes must be processed within 10 days.

How to Comply The Canada Email Marketing Laws?

Rather than go into the full details of each country’s laws, we reviewed them all and compiled a simple list.

Thus, marketers like you can do to ensure your campaigns are compliant with all the laws across the globe.

1. Ensure you have the permission to the people permission

Most of the country’s email marketing laws stipulate that people need to give your permission to email them in order for you to send them the campaigns.

The definition of permission in a little loose and varies between each country’s laws, but generally, there are two types of permission – implied permission and express permission.

Implied permission covers anybody who you have an existing business relationship with.

This could your current customer, donate to your charity, or are an active member of your website, community or club.

If you don’t have implied permission to email a person, then you will need to express permission.

Express permission is granted when someone specifically granted you permission to send them email campaigns.

Let’s take for an example. When people visit your blog, you should include pop-up notification to encourage them to subscribe to their email list in order to get instant access to the information on the sites.

By entering their email address in the box, people are giving an express permission to email them.

2. Don’t use the misleading header of information

Header information is referred to the extra information sent along with your email campaigns, such as name, subject line and reply-to-address.

According to the email marketing laws of Canada, you must not include inappropriate and misleading information in these fields that intend to try to fraud people into opening your email campaigns.

The main key here is just avoided having any fraud intention that purposely to deceive your recipients.

However, arousing curiosity or getting creative with your subject line is perfectly fine!

As long as you don’t purposely try to deceive or trick your recipients, then you are safe!

3. Include your address

Most country’s email marketing laws stipulate that you must clearly include a valid postal address for your business in your email campaigns.

This could be your current street address, a post-box address or an address with a registered commercial mail-receiving company.

What You Need to Know More about Email Marketing Service Canada

By following the tips mentioned before, the majority of marketers can rest assured of their emails which compliant with the global anti-spam laws.

You are responsible even if you are not sending campaigns yourself!

Based on Canada email marketing law, even if you are outsourcing your email marketing efforts to a third-party, you still hold the responsibility for that.

So, if you do outsource the creation and sending of your campaigns, remember to make sure to review them before sending and check the above tips.

Canada email marketing laws are looser for transactional emails

Most of the anti-spam laws around the world are created to guide the sending of commercial email marketing messages.

This also applies to any sort of newsletters, marketing announcements or promotional campaigns your business might be sending.

However, there is an exemption when it comes to transactional emails.

These specific emails are exempted from the anti-spam rules which you are required to provide the information about an existing purchase or membership.

To know more information about marketing please always visit us, Icon Marketing Strategy .

What You Need to Know About Email Marketing Services in UK

Email marketing might seem like an old hat compared to another raft of shiny, new social media marketing tools.

But the personal touch of gliding into someone’s inbox makes email marketing an enduring and useful tool in the arsenal of any enterprise.

Email marketing also plays an integral and significant part of your wider marketing campaigns.

By having the right tools to carry out the jobs to create tailored communication for your customers or prospects is essential for any kind of business.

Some of the email marketing software could simply allow you to send out the campaigns to pre-determined or imported lists.

While others integrating a full customer –relationship management (CRM) platforms, this will allow you to track back the entire relationship and sales funnel.

Which of these you can decide to use depends on your business needs and budget.

It is a relatively inexpensive tool that could bring a weighty return.

Based on 2018 survey, the report found that the email receives a 30 to 1 return on investment averagely.

It is no doubt that a plethora of the organisation’s surveys rated email marketing as “important” or “necessary” tool to their organisation.

With the sophisticated spam filters on the most mailboxes these days, the days of popping up in someone’s inbox uninvited seem to be over.

Therefore, it is crucial to up to your game when it comes to the email.

To know more what is the definition of email marketing in UK please visit us!

The biggest lies in email marketing platforms in the UK

You will often hear about people saying thoughtlessly about email marketing which:

1.    The day of email marketing is over

2.    Your email marketing software does not matter

First and foremost, email marketing is not dead, yet.

No matter what is the people said about email marketing, email marketing still is thriving and it is integral in making money online.

Secondly, your email marketing software – the platform you use to email from, it really does matter!

The term “just simply pick one and run with” does not work anymore.

This is why you need to find and know what works the best for you, according to the business needs.

One that does the things that you really need, the one that could give you a great comfort and control over your email marketing list.

This is because without having all of that, you are just setting yourself up to fail.

You will just be wasting your precious time and effort emailing people in a way that you should not have.

Why it is necessary to have appropriate email marketing software UK?

As mentioned before, there will be a lot of untrue grapevine on the internet that said email marketing is dead.

In fact, email marketing is as alive and well as ever. In addition, it is still an essential tool and software for you to earn money online.

Benefits of email marketing software UK

1. Have unlimited access

This is definitely one of the best benefits you could get from email marketing software – better engagement.

You could get in touch with your customers at any time of the day, from anywhere in the world, in just a few clicks.

2. Building relationships

Whether you are a solo blogger or a big-time business, you can humanise yourself by sending personalised, valuable emails to your audience.

3. More traffic

Having an email list means more people know about and come to your site.

This is because when you email them to let them know; they will come flocking in big numbers.

What to consider in choosing the best email marketing software in UK?

As with choosing any new marketing software, there are plenty of things to consider before taking the plunge.

Whether or not you choose to use email marketing as a major part of your business strategy is based on your objectives.

Are you trying to gain sign-ups for an event? Are you seeking to gain traction with a new product? Or you are just looking to improve your audience?

Then, email marketing should be a great solution that you have been looking for your business.

Apparently, email marketing offers businesses numerous advantages, the most noticeable benefits are providing better customer engagement and user data.

Email marketing also enables businesses to provide personalised content, give a real-time message response and segment user and customer database information.

This enables you to hit them with the right offer of email at the right time.

This is particularly important in retail as email campaigns can be linked with automated responses following a sign-up or purchase.

When it comes to business, you should think about what to email out.

Some of the business might opt for newsletter, invitation emails and surveys.

Some marketer who doing business-to-business, prefer platforms with advanced transactional email capabilities.

A good email marketing platform should provide automation, social media integration, content management and detailed analytics.

To understand more how email marketing software helps small business.

The best email marketing providers UK

1. MailChimp

MailChimp, while aimed at small-medium business, is one of the very popular mailing service providers in the United Kingdom.

It offers a “free-forever” package that allows its users to send email up to 2000 subscribers and up to 12000 emails per month, as well as packages for the larger organization.

MailChimp users will able to receive the data insight reports, customisable built “sign-up” forms.

It also has a large number for template gallery with a drag and drops email editor attached.

Key Features:

• Drag and drop designer
• E-commerce integrations
• Marketing automation
• Full reporting
• Social media integration

2. Active Campaign

While offering a platform especially for small business, Active Campaign also provides enterprise-level email marketing software.

This platform offers a customer campaign designer, automation design consultation with a dedicated account rep.

Active Campaign definitely is user-friendly that is really easy to use, an auto-responder, scheduled email campaigns, automated workflows and one-time emails.

Key Features:

• Unlimited apps and integrations
• Unlimited email testing
• Unlimited users with custom permissions
• Social data for individual contacts

3. Drip

Drip is an email marketing platform optimised for bloggers, e-commerce sites and marketers.

Drip has a range of tools that are available including integration add-ons with WooCommerce and WordPress.

Thus, you can easily embed “sign-up” boxes on different web pages.

It also offers sophisticated marketing automation tools namely email segmentation that lets you refine your audience.

You could get started with Drip for free, on a package that includes up to 100 subscribers.

Key Features:

• Easy marketing tool integration
• Visual email builder
• E-commerce data tracking
• Apply custom tags, fields, and event

If you want to know more marketing tips, please visit us Icon Marketing Strategy to know more!

Why Sending The Right Email is Important in Email Marketing UK

Sending the right email to the right person at the right time is discussed frequently in email marketing.

It is a major theme because why would not we want to send the right email to the right person at the right time?

When you send the right email, you have a better chance of converting your leads into the customer.

This is because you are sending the most contextual message which allows you to deliver that message to the right person at the right time that will provide the most value to them.

In turn, this will help you to develop your relationship with them, build trust and continually delight them.

At its core, sending great email is about being human and helpful.

But it is not always easy to send the right email every time you press send because not all your leads and customers are the same.

Some leads are ready to buy, and others are still looking around.

And the same goes for your customers: you might have active customers and dormant ones, old customers and new customers.

With all of these contacts at different stages of the buyer’s journey and in different conversations with you, it is not always easy to send the right email every single time you hit send.

To send the right email, you need to understand the two things

First, why is sending that email or your goal.

And second, the value you are delivering to the person on the other end of the send.

With these two as your foundation, you are setting the right expectations with those receiving your email by setting an appropriate and contextual goal.

Then you just need to pair that with information that will provide the most value.

The Inbound of Email Marketing Services UK

Take a second to think about the core values of inbound marketing.

Inbound marketing is focused on attracting customers through relevant and helpful content and adding value at every stage in your customer’s buying journey.

Furthermore, the buyer’s journey that maps out the three stages in which a contact goes through awareness, consideration and decision.

Each stage helping them moves toward a purchase or goal.

Now let’s focus in on: “adding value at every stage of your customer’s buying journey.”

This is the piece where your email marketing can have the most impact and where sending the right email is so important.

Think about this morning when you just opened your mail inbox.

Consider the messages that were waiting for replies.

I will guess there were emails in there you didn’t read and sent right over to your trash. And that’s ok!

But when we think about our own emails getting sent to the trash, it can be upsetting.

To grow your email marketing efforts as well as your business, you need to get into the inbox and engage with your contacts.

To avoid the trash bin, you want to send emails that provide real value to your leads and customers.

By doing so, you are being helpful and human with your email sends as well as creating great conversations with your leads and customers.

This is the importance of sending the right email to the right person at the right time every single time.

How Email Marketing Companies UK Can Be More Effective

When you are trying to send the right email to the right person at the right time, there can seem to be a lot of moving pieces to consider.

So, let’s break down how you can grow your business by sending the right email.

To send the right email, you need to focus on three key components: first, the right email, which is the content you are providing in that email.

Second, the right person, which comes down to how you segment your contacts,

And third, the right time and thus the timeliness in which you are reaching out to those contacts.

Each of these components works off another.

Using these components you can feel confident that your email is going to be providing valuable content, to the right person who is using that content and delivered at the time that it will be most impactful.

Let’s examine each of these components and how they can support you and your business in sending human and helpful emails.

First, is creating the right email.

This is an important piece of the framework because it comes down to the content that you are sending.

Inbound is all about the happy marriage between context and content.

You need to treat your contacts as the humans they are, humans with needs desires and goals, and you do this through bringing context together with the content that you send them.

Take a moment and think about an email you received where the content didn’t align with the subject or the context in which you thought you were receiving it?

It is a pretty jarring experience that can leave you with a lack of trust for the person who sent it to you.

On the other side, think about the last time you were sent an email that served the right content that only was exciting but also contextual.

Take for example, when you take a specific action on a website around a certain topic and an email is triggered to you that follow up with additional educational content around that topic.

The content relates to what you are looking for with the right context.

Sending the right email is about delivering the right contextual message to those who are reading it.

This is how you will develop trust as well as an effective email marketing strategy.

This brings us to the second part of the framework: sending to the right person.

The way that you can send to the right person is through segmentation.

To review, segmentation is to act of dividing your contacts into smaller groups based on similarities.

Segmenting you contacts helps you to tailor the message to be more relevant and engaging to the people receiving the email.

For example, a few segments of most businesses will have been around lifecycle stages.

Specifically segments for your subscribers, leads and customers. These segments are going to be extremely important.

They are valuable because you are not just sending your emails to your leads but to your leads but to your existing customers.

Content, just like in the stages of the buyer’s journey, will change based on the contact’s lifecycle stage.

Your segments are the building blocks for all of your email sends.

They provide the information you need to send relevant and timely content.

If you are using a contact database that stores all of the information on your contacts and allows you to track their activity, you can easily pair the right segments with the right content to send out at the right time.

Last is timing. It is an important step to send the right email at the right time.

Most of our lives, we have been told that “timing is everything”. And when it comes to email, it is true!

Timing is what will power your emails.

It will power your emails because you can send the right email to the right person but if it is not delivered at the right time, it will not be as impactful.

When you look at the timing if your emails, you can see the connection between the content and timing.

To send a perfectly timed email, you will need to take into consideration where your contacts are in the buyer’s journey and pair the right content with that stage.

Different content will appeal to different buyers at different stages of the buying process.

For example, someone in the awareness stage of the buying process will be looking for more educational content versus someone in the decision stage is looking for more information on making a purchase or speaking with sales.

By connecting the content with the different stages of the buyer’s journey means focusing on relevancy.

You need to be able to answer the questions:

When will this contact see value from this email?

Will they able to do something with it right now?

Is this information relevant to their needs or goals?

Let’s think about it this way.

You know your contacts are at different stages of the buyer’s journey and you need to pair relevant content based on the timing of the different stages.

In addition, you will need to be able to look at the tight time during a day, week, or month to deliver relevant content to your contacts.

So how do these pair together?

With the information you have regarding the buyers’ journey stages of your contacts you also want to consider their user activity.

Their activity will help you determine when the content should be delivered.

Through send time personalization you can deliver the relevant content also at the right time.

Send time personalization uses the data you have on each of your contacts.

Such as when they open, click, and convert, and schedules your emails to send when your contacts are most likely to engage with your email.

Relevant content plus an ideal time period equals sending at the right time.

Using the buyer’s journey, you can map out the relevant content to deliver and using send time personalization, you could send at the right time.

The Right Timing is Everything in Email Marketing UK

Another important aspect of sending the right email is understood when not to send the email.

An inbound professional, you know that email is an important piece of your inbound strategy, but a great email marketer recognizes when not to send an email.

You don’t want to be sending customers offers that are relevant only to your leads and you need to be able to suppress those contacts from your email sends.

At a minimum, the content won’t be relevant to them, and at worst you might lose trust or make your company seem out of touch with their needs.

Your customers don’t have any need for emails promoting free trials or product demos, so you need to make sure you are not sending those emails to them.

It might seem obvious that to communicate effectively with your customers you need to mark them as customers in your system, but it really is an important piece to sending great emails.

To send the right email to the right person at the right time you will need to find the right content and the relevant time to send.

And when you do this, you are going to be able to send a great email that nurtures your contacts into happy customers and helps you grow your business.

Icon Marketing Strategy can always provide the most useful and relevant tips of marketing! Please always visit us if you need more marketing tips.

Are you looking for the best email marketing platform for small business? Is email marketing a priority for your business in 2018 or in the future time?

In this era of globalization, you should have realised the importance and impact of digital solution for the small business.

Indeed, selecting the best email marketing service for small business can bring a significant impact on the success of your marketing campaign.

The limited budget should be an excuse for stopping you from exploring email marketing products as many companies offer their service for free.

In this article, let’s review the 6 best email marketing software for small business.

Why Should Choose Best Email Marketing Services For Small Business?

For your information, email marketing could offer the digital solution that you have been looking for reaching more of your prospects and boosting your business.

Here are the stats:

• There will be more than 3.7 billion email users around the world by the end of 2017.
• According to the study, 60 per cent of consumers reveals email marketing did influencing their purchasing decision.

As a small business, it is crucial to maximizing email marketing in reaching out your target audience and nurturing the relationship with the current and the potential customers.

Email marketing is one of the most cost-effective marketing tools. Besides, it is easy to manage, give you full control and allow you to establish direct contact with customers or targeted audience.

Good marketing software enables you to create highly engaging emails. This including allows you to manage the contact, segmentation of user, and provide performance tracking for your email campaigns.

Most importantly, good email marketing software will ensure that your emails do not end up in the spam box.

Having said that, let’s take a look at some of the best email marketing software that could help your small business to grow even more.

Here is The Best Email Marketing Software for Small Business!

1. MailChimp

MailChimp is one of the most popular email marketing tools and ideal for small business.

They offer user-friendly features which easy to interface that offer great tools with awesome support.

It is a campaign builder that allows you to easily craft the emails that suit your message – whether it is for news announcement or product launch.

Some of its features also include email templates, in-suite apps, integration to e-commerce platforms and targeted analytics.

MailChimp also comes with easy email creator, autoresponders, segmenting contacts into groups, merge tags and some simple tracking and analytics.

Thus, you could set up delivery times based on the user’s time zones and setup segmenting based on geolocation.

You can target your customers based on the previous sales, preferences and behaviour as well.

In addition, MailChimp also offers a forever free plan which allows you to send up to 12,000 emails for 2000 subscribers. Their paid plans only start as cheap as $10 per month.

Thus, the free plan offered by MailChimp makes it one of the best email marketing software for non-profits.

2. Constant Contact

Currently, Constant Contact is one of the largest and fastest growing email marketing services in the world.

It also offers great user-friendly features that would make it easy to use. You can easily manage your email list, email templates, contract and just to name a few.

Each of the accounts gives you an access to tracking and reporting, built-in social media sharing tools, the image library and a storage of 1GB to store your files.

Constant Contact offers unmatched support with the live chat, email, community support and also provides a vast library of resources.

It is also offering online training as well as live seminars. This is a golden opportunity for small business to quickly learn the basics of email marketing and able to fully utilize on their business practice.

Besides, Constant Contact has a 60-day free trial and there is no credit card required. After that their pricing start as low as $20 per month.

3. AWeber

AWeber is one of the popular email marketing services which offer a wide range of tool for small-medium business to manage their email marketing.

It is easy to get started with AWeber. It also connects seamlessly to most of the platforms like WordPress.

You could get an access in using email templates, email support, live webinars and a vast library of how-to and tutorials.

AWeber offers a 30 day of free trial and the pricing will start from $19 per month afterwards.

4. Drip

Drip is one of the powerful email marketing platforms for any e-commerce, bloggers and marketers.

They too offer numerous tools with their smart email marketing platform. It is also one of the most beginner friendly email marketing tools.

They have integration add-on available for all popular website builders including WordPress and WooCommerce.

These fantastic features will allow you to easily add sign up forms to your website and capture more leads.

What set the Drip different from the other competitors are their intelligent marketing automation tools, list groups, a smarter email segmenting and tons of cool features that allow you to reach specific audiences in your email list.

Drip also offers support options namely Webinars, live chat support, automation training, detailed course, free guides and excellent documentation.

They offer a free trial account for up to 100 subscribers. After that, the plan will start at $41 per month.

5. ActiveCampaign

ActiveCampaign combines your email marketing, automation, with sales and CRM. It comes with all the tools that are necessary for creating a smarter email marketing campaigns.

ActiveCampaign comes with an attractive email template editor and mobile friendly signup forms as well.

It allows you to segment contacts based on the location, social data, action and behaviour.

It also could fetch additional data about your contacts by using only their email address.

It integrates beautifully with much third-party software including WordPress. You also could send SMS messages to your contacts for follow up on campaigns.

ActiveCampaign’s plans start at $9 per month. You also could request a demo but with limited features for a test run.

The pricing on ActiveCampaign may get a little bit high, but it is totally worth the money if marketing automation is what you have been looking for!

6. GetResponse

GetResponse is a hugely popular email marketing solution. It is extremely easy to use and simplifies email marketing for small businesses and absolutely suitable for the beginner.

GetResponse comes with some amazing marketing automation tools which allow you to create a smart automated campaign.

With a drag and drop builder, you could create campaigns, segment the contacts as well as sending content designed for specific groups.

These tools are definitely are a big help for small business to create effective campaigns to boost your profits.

GetResponse also comes with some beautiful responsive forms, tracking, landing pages and autoresponders.

It also integrates with the third party lead generation software like OptinMonster, Google Docs, SlaesForce, ZenDesk and many others.

The type of supports that provided by GetResponse included by phone, live chat and email.

Besides, the helps section of GetResponse also offers free learning material including guides, videos, webinars, etc.

The plan offered by GetResponse is 30 days of free trial. The pricing will start to from $15 per month after that.

Let’s Apply Email Marketing Platform For Small Business Now!

After reviewing this articles, hope it could provide a better insight of the best email marketing services for small business and to improve your business.

Icon Marketing Strategy can always provide the most useful and relevant tips of marketing!

Icon Marketing Strategy can always provide the most useful and relevant tips of marketing!

Being a small or medium sized business owner does not indicate that you have to spend a large fortune when it comes to advertisement and marketing your business.

Sometimes, in an attempt to target new customers, small businesses tend to ignore existing as well as their potential clients.

Although it might take a fair bit of convincing, most small business eventually create an email marketing campaign which intending to leverage their customer base.

Email Marketing is one of the digital marketing tools that help you to connect and engage with the targeted and improve the returns on investment for your business.

Hence, it is crucial for the small business to have email marketing to take the business into another new level. The only thing that you need to spend here is your time and effort so that you could obtain the best-desired results that you have been searching for!

How does Email Marketing help Small Business?

No matter which size of business we are discussing, how the marketing dollars are allocated is a very crucial consideration. This is especially true especially for small businesses that have a limited budget and unique needs.

Small business owners often face numerous challenges when it comes to promoting and marketing their goods and services.

However, with the prudence and awareness of the latest digital trends that are fit for them, those businesses can cost-effectively market their products and services.

Remember, when it comes to businesses, you must have certain goals that you desire to attain and with the help of the email marketing.

The reason is easy! Email marketing is the best platform for small business to meet their business goals and challenges with success.

All you got to do is simple; you just have to create emails for your business. Make sure to select the right content that you want to share with your targeted audience.

In other words, this indirectly helps you to promote your business to your targeted audience and to buy your goods and services.

Thus, this is why email marketing is a solution for small business that gives those who have limited power to promote their business to reach their customers in place most people will visit daily – their email inbox.

6 Benefits of Email Marketing for Small Business

Email marketing is suitable especially for small business for a number of reasons. In fact, email marketing is a boon to small business owners.

As a matter of facts:

• 91 per cent of the adult is preferred to receive promotional emails from companies they do business with.
• Email is almost 40 times more effective than Facebook and Twitter combined in helping business to acquire new customers.

This is why if you are thinking of applying to your company; let’s get it to start by today. Right here, right now!

The following are how small business embracing the major benefits of email marketing:

1. Generate Better Leads

You might not know that actually that you can generate better leads too with the marketing campaigns.

Perhaps one of the biggest advantages of email marketing is that allowing you to hit your target audience right in their homes.

It is actual fact that not everyone who joins your email list will be ready to make a purchase or sign up for the service.

This is the prime reason why you should send them emails for promoting your goods and services of your company as these leads are looking for your goods and services.

Thus, email marketing gives you the golden opportunity to capture the new visitors’ attention and nurture the relationship with relevant and informative content.

In this way, you can create your email marketing list that helps you to make a promotion about your products and services to your targeted audience.

You also can request your web visitors to share these emails in their network of family, colleagues or towards their friends.

 2. Improved Conversion Rates

When you take up email marketing for your small business, you definitely will find that your conversion rate had improved. In other words, the higher conversion rate will lead to a higher potential profit earned.

However, you must ensure that the content should well-written as the subject line has to be catchy and able to grab the eye of the reader to open their email and check on it.

This is also an important step for you to encourage your visitors to your business website to sign up for their emails.

Therefore, as a business owner, you should focus on what type of content you will need at every marketing stage of your business.

3. Enhance Sales

When you start to embrace email marketing campaigns properly, you will find an increase in sales to your business. This is because email marketing helps you to target and reach more to your potential customer.

Let’s say if everyone in your email marketing list become your customer, it would be really good for you. This is how you convert visitors to one of your prospects!

However, this is not an easy proposition even for well-established business to achieve. This is why it is a crucial moment for you to create email marketing campaigns and send them to the right people.

This is why the right message should go to the right people at the right time.

4. Reduced Cost

Email marketing also is one of the most affordable ways via which you can promote yourself.

Most of the small businesses usually create special offers, promotions and reminders for their customers, in the form of printed material.

If you are converting this material into email format it is not only quick and simple but also results in saving on print and postage expenditure.

The sending of emails does not cost anything and it is providing economic value to the business as well, especially when compared to the cost of printing and posting of materials.

In addition, emails marketing also allow small businesses to manage their campaigns successfully without hiring new employees or increasing the workload of existing staff.

This is also one of the ways that email marketing help small business to save time and money.

The email marketing tools even could help you to promote your business to the targeted audience externally.

Some of the tools even are free and able to help you to reach out to your targeted audience and get the sales you deserve.

5. Get Better Response

In email marketing, you are able to integrate with other forms of digital media to promote a better response for your goods and services.

You could fully make use of social media platforms to share the content in your email and increasing your brand awareness.

This will help you to get a better user response that able to boost the sales and marketing of your business successfully.

That’s What Makes Email Marketing the Best for Small Business!

In shorts, email marketing indeed is a boon and the best for your small business. Make sure to use it optimally.

Besides, you also need to ensure the content you create and share via emails is compelling.

With email marketing, you able to promote your business, sell any products while spreading awareness of new launches via emails.

Embracing email marketing is an efficient way which is not only cost effective but you too could spread the positivity through the business message and gain a presence in the competitive online market as well!